Meet the Social Butterfly Family!

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Jennifer Watson

Owner / Marketing Director

Jenn has been a lover of words and a social butterfly since the day she was born. As a Marketing Director and Social Media Manager for a boutique publishing company, she honed her skills and knowledge and decided to do what she is most passionate about: helping authors build their brand and a platform that will see them through their careers. Jenn specializes in Facebook and Bookbub advertising as well as building your readership with cross-promotion and social media marketing.


Working side by side with authors and publishers is her dream job, and doing so with her favorite storytellers is the icing on top of a very delicious cake. Jennifer currently lives in Texas.

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Sarah Ferguson

Co-Owner & Publicist

Sarah likes her romance hot and her men dirty. And really, what could be better? Sarah joined Social Butterfly PR in 2016 and quickly climbed the ranks as a blog tour specialist to partner. As SBPR's secret weapon, she's a jack of all trades, who keeps her clients organized and on their toes. 


She currently lives in California with her three rambunctious kiddos, 7 wild animals, and her very own swoony alpha hero.


Keyanna Butler

Keyanna loves compelling stories that are steamy, sweet, and full of heart. When she's not avidly reading or binging something on Netflix, she’s a pop culture junkie, superhero nerd, and true crime doc enthusiast. 

Always equipped with her quirky personality and a caramel macchiato, Keyanna can be found living her own happily ever after in Philly with her husband and daughter.



As a young reader, Angel was enthralled with the Trixie Belden series, before graduating to Sweet Valley High and Jackie Collins, and finally ending up with a huge Anne Rice obsession. 

She's a huge advocate of self-publishing and loves reading the steamiest books she can get her hands on. 

She's thrilled to be helping indie authors achieve their wildest dreams at Social Butterfly PR!


Heather Peiffer 

Heather is an avid reader, lover of live music and a coffee enthusiast who has been blogging and promoting books since 2013. She loves spreading the word about books and the authors she loves. 


Heather lives in Illinois with her husband and 2 boys. 



Tanaka is a book addict who is obsessed with her love for Formula 1, music and food.  


She loves her romances dark and gritty and her book heroes with an air of danger and intrigue. Her love of books started when she was young. While kids her age were playing outside, you would find her nose stuck in a book.  From Harry Potter to Stephen King, she loved escaping into the different book worlds. As a long-time blogger and lover of romance, she found her love for working side by side with authors and helping them reach their dreams.  


She currently lives in Harare, Zimbabwe. When she is not reading about all the crazy anti-heroes she is obsessed with, you can find her binge-watching her favorite Korean and Chinese Historical dramas, listening to her favorite music or singing along to her favorite songs.  



Kalilah is a makeup artist turned TikTok extraordinaire who is often seen with one air pod in listening to whatever romance has caught her attention.