Publicist and Marketing Services

Get your voice heard. Now that you've taken the time to write, edit and publish your book, learn how to connect with readers and get it read!

 

Publicist and Marketing Services

  • Evaluations and consultations

  • Press releases, Author Bio, Promotional Materials creation and distribution 

  • Social Media and Digital media outreach

  • National and regional media outreach

  • Coordination and scheduling of reviews, interviews, guest posts, and giveaways

  • Pre-publication and Release Campaigns

  • Facebook Ad Management 

  • Bookbub Ad Management 

  • Creation and scheduling of advertising campaigns 

  • Book Signings and Tours

  • Scheduling of social media spotlights, such as Facebook Parties, Goodreads groups, Live chats, and Podcasts

  • Social Media Marketing Coaching 

  • Social Butterfly PR Blog Tour

  • Social Butterfly PR Instagram Tours 

  • Sales analytics

  • Website analytics

  • Website/Blog updating - events, blog posts, announcements

Social Media Strategy

A Social Butterfly social media strategist will work with you and examine overarching goals, create a plan designed to build your audience and boost engagement to help underpin social marketing.

 

A Strategy update is included every six months to re-evaluate targeted goals.

Metrics Analysis: pulling insights from key channels and reporting what’s working and what’s

Not. 

 

Content: Building an online Professional persona 

  Analysis of current postings

 •  Position document as to how to provide interest and professionalism

 •  How to use a blog to engage people on your site and add content for social

   How to curate content your followers care about

   How to sell without selling your books

Social Account Creation: Starting from scratch, your author online persona. 

  • Find a tool you can use

  • Writing the copy for your channel and for posting

  • Graphics

  • 2 weeks’ worth of content

  • Report template

Available Upon Request

  • Influencer Strategy

  • Build Email Lists

  • Competitive Analysis

  • Website Optimization

  • Newsletter Ghostwriting, Building and Optimization

  • Specialized Social Content: Video, Live Video, Twitter Chat, Contests, etc.

Instagram Account Management

Base Price: $300/Monthly

Includes:

Instagram Insights Assessment:

  • Tracking stats, and content interaction stats at the beginning of the first month

  • Using analytics and client account insights to determine which content, days, and post times would be most beneficial for optimizing account interaction. *This will be included free of charge with the first month of service. Should the client desire to have a monthly account assessment, an additional fee of $75/per month will be added to base price as requested.

 

Weekly Instagram maintenance

  • Posting 3-5 times using pre-made content (provided by client) 

  • Posting 3-5 Instagram Story interactive posts 

  • Basic post/reader engagement via author’s account (comments, likes, tags, etc)

  • Note: We will not run DM maintenance for the client’s Instagram account.

 

 

 

 

Curated Instagram Management

Base Price: $600/Monthly

Includes:

Instagram Insights Assessment & Audit:

  • Tracking stats, and content interaction stats at the beginning and end of each month to track growth and progress.

  • Using analytics and client account insights to determine which content, days, and post times would be most beneficial for optimizing account interaction. *This will be included free of charge with each month of service.

 

Curated Content Calendar:

  • After the first account assessment we will create a custom Instagram content calendar tailored to the client’s needs and brand goals.

  • This content calendar will include all planned posts for the month. This can also be catered to any upcoming promotional events, new releases, etc.

  • We will create 4-6 text design templates to be used for recurring content which will be featured on the content calendar as well.

  • We will create a google folder where the client will be able to upload any brand logos, pre-made content, teasers, etc for posts. 

  • If the client is interested in additional custom content creation including additional post templates, teasers, Instagram Story templates, etc, there will be an additional $30 charge per template/graphic.

  • We will also create cohesive Story highlight covers for the client’s main account page, and organize future archived content within those categories.

 

Weekly Instagram maintenance:

  • Posting 3-5 times using pre-made content (provided by client) 

  • Posting 3-5 Instagram Story interactive posts 

  • Basic post/reader engagement via author’s account (comments, likes, tags, etc)

  • Note: We will not run DM maintenance for the client’s Instagram account.

 

 

 

 

Instagram Service à la carte Options 

 

Instagram Account Audit: $50

  • We will use the client’s account insights/analytics to determine what content and hashtags would help generate brand growth and post engagement.

  • We will also assess the client’s account bio and call-to-action options and suggest possible edits or apps/services to maximize account visibility and growth

 

Custom Text Graphics (Square format): $35 each

  • Custom text graphics can be book or inspirational quotes, eye-catching information and announcements, or other client-specific content such as promos, release date, etc.

  • This will be created to coordinate with the client’s account content grid for a cohesive color story.

 

Custom Instagram Story Graphics or Templates (Vertical format): $45 each

  • As with the custom text graphics, Instagram Story graphics can be tailored to the client’s brand’s needs, or engaging quotes or content.

  • An Instagram Story template is a very successful tool to generate post and account engagement, as well as an organic way to boost account visibility. Our story templates are designed to encourage reposts by your followers and  give them an opportunity to directly engage with, and promote your account. These can be as simple as a“This or That”, “Would You Rather”, “Fill in the Blank”, etc.

  • Each template will include the client’s brand/logo/name at the bottom.

 

Standard Content Calendar Template: $75 each

  • This is a standard, pre-made content calendar template file which will include suggested weekly posts, themes, and hashtags that can be customized and used by the client based on their desired brand goals. Example: “Optimized Engagement Content”, “Sales/Promo Content Suggestions”, etc.

  • This is perfect for clients who currently have a social media manager handling their Instagram, and are looking for additional content ideas and features that will fit with their account aesthetic or brand goals.

  • Each content calendar template will be a file that the client can download from a google drive folder and then customize on their own.

 

Customized Instagram Story Highlight Cover: $15 each

  • This can be a curated color palette, text, or icon that will represent each Instagram Story highlight/archive category featured on the client’s account landing page. 

  • Having a designed/customized highlight cover will help your brand page stand out and be more aesthetically pleasing.

  • Instagram
  • Facebook
  • Twitter
  • YouTube